There was a time when leaders were operating by “trial and error,” but we now have evidence from around the world over the past year of what strategies for managing the COVID-19 pandemic are effective, and what are not. One of the qualities of a good leader is to learn from others who have been successful.
Successful NPIs
Leaders facing new strains / waves of the pandemic can use the strategies of successful regions by employing a combination of strong leadership and coordinated, intersectoral response. Key strategies and leadership lessons:
- The Precautionary Principle should be your guide.
- Do not fall into the false dichotomy of “economy vs. public health.” A shorter economic hit from full measures will enable opening normally and restoring the economy, rather than a yo-yo of half measures off and on over a longer period (see economic analysis from McKinsey, BCG, IMF).
- Aim for #COVIDZero. The only successful strategy is to rapidly suppress the virus by stopping transmission and restoring normal activity once there is no, or very low, community transmission.
- Test, trace and isolate!
- Engage in open, transparent communication with the public.
- Communicate clearly how COVID-19 is transmitted so individuals and institutions can visualize it and protect themselves.
- Do not ignore any sections of the community; everyone is at risk.
- Lead by example – don’t contradict your own guidelines!
- Listen to scientists and update response frequently to meet rapidly emerging evidence.
- Learn from other leaders responses, and aim to enhance your own accordingly.
(adapted from Health policy and leadership models during the COVID-19 pandemic: A review, International Journal of Surgery, Sept 2020)
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